Ultimate 3-Day Seoul Itinerary: Best Things to Do & See
Where cutting-edge innovation meets centuries-old palaces, Seoul pulses with vibrant street life, culinary delights, and rich cultural heritage.
Day 1: Palaces, Bukchon Hanok, and Insadong
Morning
Start your Seoul adventure at the majestic Gyeongbokgung Palace, the largest of Seoul’s Five Grand Palaces, where you can witness the royal guard changing ceremony and stroll peaceful grounds surrounded by mountains.
Gyeongbokgung Palace
Wander through the charming Bukchon Hanok Village, a living neighborhood of hundreds of traditional Korean houses (hanok) where you can glimpse old Seoul and take stunning photos.
Bukchon Hanok Village
Afternoon
Stroll down Insadong, a lively pedestrian street known for its art galleries, tea houses, and shops selling handmade crafts, antiques, and calligraphy materials.
Insadong
Refuel with a traditional Korean lunch at Gogung, famous for its authentic Jeonju-style bibimbap, a colorful rice bowl with seasoned vegetables and savory beef.
Gogung
Evening
Experience a Korean tea ceremony at the atmospheric O'Sulloc Tea House, renowned for its premium green tea from Jeju Island and tranquil setting in Insadong.
O'Sulloc Tea House
Day 2: Modern Seoul, Shopping, and Night Views
Morning
Marvel at panoramic city vistas from the N Seoul Tower atop Namsan Mountain, where you can visit the observation deck and see the famous "Locks of Love."
N Seoul Tower
Have a hearty brunch at Egg Drop, a local favorite for gourmet egg sandwiches with fluffy bread and creative fillings—perfect fuel for a busy day.
Egg Drop
Afternoon
Dive into Seoul’s youth culture and shopping scene at Hongdae, a vibrant neighborhood filled with indie boutiques, street performances, quirky cafes, and urban street art.
Hongdae
Take a coffee break at 943 King's Cross Cafe, a Harry Potter-themed spot beloved for its whimsical decor and magical drinks.
943 King's Cross Cafe
Evening
Indulge in sizzling Korean BBQ at the popular Maple Tree House, where premium cuts and attentive service guarantee a memorable meal.
Maple Tree House
Wrap up with a nighttime stroll along Cheonggyecheon Stream, a beautifully lit urban waterway that offers a peaceful escape from the city’s hustle and bustle.
Cheonggyecheon Stream
Day 3: Culture, River Views, and Local Markets
Morning
Discover contemporary Korean art and design at Leeum Samsung Museum of Art, featuring a world-class collection in a striking modern architectural complex.
Leeum Samsung Museum of Art
Grab a breakfast pastry and artisan coffee at Anthracite, a former industrial space now home to Seoul’s most acclaimed roastery and a haven for coffee lovers.
Anthracite
Afternoon
Rent a bike or enjoy a riverside walk at the scenic Hangang Park, a local favorite for leisure and picnics along the Han River, with beautiful city skyline views.
Hangang Park
Have lunch at The Hanok Smith Likes Cafe, a hidden gem housed in a renovated hanok, serving fusion Korean cuisine and specialty desserts in a serene atmosphere.
The Hanok Smith Likes Cafe
Evening
Explore the bustling Gwangjang Market, one of Korea’s oldest traditional markets, where you can sample street food classics like bindaetteok (mung bean pancakes) and mayak gimbap (addictive mini seaweed rolls).
Gwangjang Market
End your trip at Seoul Pocha Street, a lively alley lined with tented bars (pocha) serving local drinks and late-night snacks—a great spot to mingle with locals.
Seoul Pocha Street
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